We propose several uses or types of videos that you can find on the Internet and that you are surely considering creating on your own. Thanks to the Internet, anyone is a producer and broadcaster of videos. Before, the only channel to watch videos was television. Or at most, the cinema. Today, on the other hand, just look at your phone and you will surely receive videos on social networks like Facebook, Twitter or Instagram, on platforms like YouTube or Netflix and on messaging apps like Messages or WhatsApp.
The videos can be fun, entertaining, informative, teach us something … All in line with the audiovisual content of a lifetime. But from there, we can use the videos in a thousand ways for personal or professional use, whether you want to enhance your image, your brand, your company or product …
We collect various uses or types of videos that you can use to your advantage thanks to the guide published by Vidyard, a platform that helps you easily create, publish and distribute videos.
Although platforms like YouTube or social networks abound with viral videos with funny situations, we also find didactic or explanatory videos that allow us to learn something new.
These videos can be broadcast on social networks, YouTube or on our own website and it is recommended that their duration does not exceed 60 or 90 seconds. It is about being direct, getting to the point, sending one or two key messages and answering questions that your users may have had.
With an explanatory video, you will answer the doubts of several users without having to answer one by one and thus you will solve doubts that may arise in the future thanks to the dissemination of the video.
Similar to the previous videos, the How-To videos, which in Spanish we could translate as “How to do it”, are another way to answer questions from your users in the form of an educational video.
As in the previous case, we can broadcast it on various channels, from YouTube and social networks to your own website or even via email if a user has requested that video.
Like the explanatory videos, it is about getting to the point, although its duration can be between 2 and 10 minutes depending on the complexity of the topic in question. For the rest, it is a matter of explaining a process step by step, so the voice-over gains importance, as well as a good arrangement or structure of the script.
The promotional video is a variant or evolution of lifelong advertising, but instead of being subject to an advertising channel, we can broadcast promotional videos on social networks, YouTube, by email or on your own website as a personal presentation or of your business.
You can hire an online space to spread it, but the advantage is that you can spread it on social networks, YouTube, in newsletters that you send to your users, on your website… For the rest, it should be short, between 30 and 60 seconds, practical and direct.
A promotional video can serve to improve your image, publicize a product or project, a new brand or enhance an existing one … The possibilities are endless.
Webinars are becoming increasingly popular on the Internet. The word is a mixture of web and seminar and basically consists of giving an online chat with the advantages that it can go everywhere, it does not require being there in person and can be seen life or on deferred.
Its duration is superior to that of other educational or didactic videos. We can find videos of 15 minutes or up to 1 hour long. Its purpose is to give an explanation on a complex topic and may be accompanied by supplementary material such as articles to read or other videos.
A webinar can be used to answer a series of questions and answers in a single session or to offer material of interest or added value to your YouTube page or channel.
On the way between the promotion and the How-To video, the demonstration videos show in practice how an application, service or product works.
Of a recommended duration of between 2 and 5 minutes, the demonstration video can solve doubts about how to use a service or app but also make its characteristics known and spread its suitability in a practical way, without artifice.
Like all didactic videos, it must be straight to the point, be clear and simple and resolve any doubts that may arise regarding what we show in the video.